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Almost anybody working in entertainment today (whether it be a Grammy winning jazz musician, a professional athlete, or a soap opera star) relies on social media to interact with their followers. Social media pages have proven to be a great way to post entertaining content, update followers with personal news and happenings, and to speak directly with fans.
But how come nobody is successfully monetizing their social media accounts? No agency would ever place their talent in a magazine ad without receiving compensation for it, would they? Social media is a dedicated media channel that comes with thousands (sometimes millions) of captive fans. Best yet, it's a media holding that the owner DOESN'T HAVE TO PAY FOR! That said, nobody seems focussed on driving product sales through these free media assets. And that's where we come in.
Athletes, musicians, TV personalities, and movie stars have a broad range of endorsement deals including a long list of products they want to sell to their fans. Through AllStar Deals, brands and celebrities can come together to give their fans an exclusive offer, gift, or product experience. To meet the goals of our partners we offer two types of fan interaction.
First, custom skinned electronic gift cards can be sold in conjunction with partner brands/products. Every sale that is produced generates a revenue share for the associated talent. This is ideal for celebrities who want to drive sales and product exposure through their social media channels.
Secondly, national retailers and their sponsored celebrities have the ability to distribute electronic gifts to their online fans. Free products, preloaded cash cards, and discount codes can be sent out to fans as a way to encourage future product purchases, gain online followers, upsell other offers, and best of all to THANK those that are most loyal.
All offers and promotions can be customized to optimize sales goals whether it be for gender/age targeting, e-commerce drive, regional targeted marketing, fan rewards, or in-store sales.